I’m a Singapore-based product designer who designs with research. I distill complex user problems and their latent emotions to design thoughtful solutions across various mediums, including services and digital applications.
I'm looking for work
Check out my resume

Design Research

I believe understanding the problem space and scoping the brief accurately is key to a successful product. I use creative qualitative design research methodologies to see the problem from everyone’s point of view.
Ethnographic research
Contextual inquiry
Affinity diagramming

User experience design

I leverage research insights in the design phase so every detail is meticulously cared for. I go from lo-fi paper prototypes and wireframes to hi-fi screens on Figma for developer hand-off.
Interaction design
Service design
Usability testing

Communication design

This is where I got my start in design by creating print and digital collateral. I have developed brand identities for events and organisations from brand values to logo, motifs, colour and typography.
Branding
Graphic design
Motion graphics
Case Study #1

Rememo

An assistive tool for caregivers conducting dementia reminiscence therapy, using AI-image generation as a medium to bridge the gap between personal photos and archive images
Design research
Product design
Healthcare
Coursework
Read more
Case Study #2

Kagenda: What if meetings could be smarter?

As a workplace consultant, hybrid setup has become an increasing requirement post pandemic. How will you create productive and meaningful solutions for new tenants? How will you trigger sustainable behaviour throughout the tenant's journey?
UX research
UI design
Coursework
Read more
Case Study #3

Supernova Ignite: Branding the first post-COVID campus concert

NUS Supernova: Ignite 2022 (12 - 13 Aug 2022) was a two-day music festival featuring student performers, held on UTown Green and attended by over 5000 participants. It marked the start of the first post-COVID semester at NUS with the return of student life.
Branding
Project management
Graphic design
Freelance
Read more
Case Study #4

i12 Katong Shoppers' App

i12 Katong Mall will reopen in Q4 2021 after closing for major asset enhancement works in early 2020. The mall operator, Keppel Land, seeks to transform the mall into a future-ready retail hub that will shape the increasingly phygital world while tapping into the rich Peranakan heritage of the district.
UX research
UI design
Internship
Read more
Blog

Side projects & fun stuff

A serial hobbyist's journal of creative curiosities
Photography
8 min read

Seizoenen Project

In my 191 days on exchange in Europe, I saw the seasons change from late winter, to spring and the peak of summer. Perhaps a metaphor for the changing seasons in my 21 years on earth, this document chronicles the sights and experiences I witnessed on this journey. The process of creating this document, from the capturing to the compiling, has been cathartic for me, and I hope you will enjoy it as much as I did.
Read post
Workshop facilitation
1 min read

Studio Photography & Editing Workshops

I conducted a Studio Photography workshop and a Photo Editing workshop during my stint as a Maker-in-Residence at the Innovation and Design Hub in NUS.
Read post
LinkedInInstagram
Designed and built by Celeste Seah
Copyright © 2024